01
Direct
Brand strategy, creative direction, concepts, campaigns and the collaborators needed to make the work real.
Brand direction · creative leadership · campaign worlds
See how I lead the work →Brand Director + Designer
I create brands, identities and creative worlds — then direct the design and visual production that bring them to life.
What I do
One point of view.
Three ways I carry it through.
02
Design
Identity, packaging, typography and visual systems that remain coherent across every useful application.
Identity · packaging · visual systems
See how I define the brand →03
Produce
Commercial photography, video, shoots and production details directed from idea through delivery.
Photography · video · commercial production
See how I build the world →Brand direction · identity · photography · production
THEEDIT//
A selected view into the brands, images and creative worlds shaped by Ali Hill.
Choose a chapter. Enter a Project Book for the deeper story, or open Folio for the wider practice.
Ways to work
Start with the need.
Shape the right engagement.
The work may begin with a brand, a campaign, a production challenge or a team that needs clearer creative leadership. The scope follows the real problem.
Define the brand
Identity, visual systems and packaging shaped to work from first concept through production.
Build the world
Campaign direction, photography and production that give the brand a recognizable world beyond the logo.
Lead the work
Embedded creative leadership across briefs, collaborators, vendors and the decisions that keep the work coherent.
Move the work forward
Selective strategic operations for launches, workflows, cross-functional coordination and presentations when the creative work needs stronger structure.
Project Books / deeper stories
Different projects.
One editorial point of view.
Each book follows the material rather than forcing every project into the same case-study template. Photography can breathe; systems can unfold; process appears only when it reveals a meaningful decision.
- Focus
- Place, hospitality + visual identity
- Role
- Creative direction · photography · video
- View
- From field study to brand world
Credits · Photography · Ali Hill · with Pilot New York
Credits · Photography · Ali Hill · with Pilot New YorkField note / 01
The story moves from land to table: place establishes the world, harvest gives it texture, and the restaurant brings it into use.
Credits · Photography · Ali Hill · with Pilot New York
Credits · Photography · Ali Hill · with Pilot New YorkHarvest study / place + product story
Seasonal color, texture and material detail became the visual language for a wider hospitality world.
Credits · Photography · Ali Hill · with Pilot New York
Credits · Photography · Ali Hill · with Pilot New York
Credits · Photography · Ali Hill · with Pilot New York
Credits · Photography · Ali Hill · with Pilot New YorkProject Book 02
HempLucid
- Focus
- In-house brand + creative work
- Role
- Creative design · direction · production
- View
- Campaign worlds + Delta-8 packaging
The in-house archive
Creative direction, multiple photoshoots, product photography, social campaigns, advertising, swag and rebrand support. Packaging-design credit is specific to the Delta-8 oral-strip system.
01 / Product + retail world
HempLucid Visual Review
A clean edit of the pet, product and lifestyle photography, presented as a finished editorial sequence.
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali Hill02 / City campaign creative direction
Campaigns +packaging design
Creative direction and shoot production for the city campaign, paired with Ali’s Delta-8 oral-strip packaging system.
Credits · Creative direction + shoot production · Ali Hill
Credits · Creative direction + shoot production · Ali Hill
Credits · Creative direction + shoot production · Ali Hill
Credits · Delta-8 packaging design · Ali Hill
Credits · Delta-8 packaging design · Ali Hill
Credits · Delta-8 packaging design · Ali HillProject Book 03
FRIDAE
- Focus
- Brand world, type + packaging
- Role
- Creative direction, identity + packaging
- View
- System from premise to production
Credits · Creative direction + identity/packaging design · Ali Hill01 / Brand premise
More than a logo reveal.
FRIDAE turns an everyday dessert ritual into an expressive brand world—warm, playful and designed to stretch from a customized wordmark to campaign language and packaging production.
Creative direction · visual identity · packaging design
02 / Identity toolkit
One voice.
Multiple expressions.
The expressive lockup family established a recognizable voice, then carried it into the first transitional packaging moment.
Lockup family / expressive range
Credits · Creative direction + identity/packaging design · Ali HillTransition system / temporary packaging
Credits · Creative direction + identity/packaging design · Ali Hill03 / Packaging progression
From quick transition
to production system.
Rather than repeat individual cup details, the complete system shows how color, type and production logic work together as one packaging family.
System view / packaging family
Credits · Creative direction + identity/packaging design · Ali Hill04 / Final style board
The working
identity system.
Logo family, typography and color gathered in the final board used to guide the brand’s applications.
Credits · Creative direction + identity/packaging design · Ali HillProject Book 04
KiddiKap
- Focus
- Packaging system + lifestyle campaign
- Role
- Packaging design · production · photography
- View
- Finished product to life in use
01 / From file to finished object
A compact system built for print, product and real life.
The finished pouch and caps lead the story. Production artwork follows as evidence of the precise file, print and coordination work behind the object.
Credits · Packaging design + production · Ali Hill
Credits · Packaging design + production · Ali HillPackaging detail / color + finish
Credits · Packaging design + production · Ali HillProduction detail / printer-ready artwork
Credits · Packaging design + production · Ali Hill02 / Lifestyle campaign
Made for real life
A commercial lifestyle edit showing the product across portrait, movement and everyday use.
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali Hill
Credits · Photography + creative direction · Ali HillAbout Ali
Brand thinking.
Business instinct.
I’m a brand director and designer working across identity, packaging, creative direction, photography and production.
I connect the strategic idea to the visual system, then stay close enough to the details to move it into the world. That can mean designing hands-on, directing a commercial shoot or coordinating the specialists and vendors a project needs.
My work spans founder-led brands, in-house creative teams and consumer products—always with a practical eye on what the business has to do next.
Request résumé + selected work →Start a conversation
Bring me the ambitious idea. I’ll help shape what it becomes — and move it into the world.
A project taking shape
A brand, identity, package, campaign or production need that would benefit from a connected point of view.
Work already in motion
A team or founder who needs embedded creative leadership, continuity and hands-on follow-through.
For selected work, a tailored portfolio, résumé or a conversation about what you’re building.
alihill.design@gmail.com